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A residential masterpiece on the boundary between the City and Shoreditch


Concord Pacific
W1 Developments
Brookfield Property Partners


Foster + Partners

Principal Tower is a landmark residential 50-storey tower containing 298 apartments situated in Principal Place, a mixed-use development extending onto a tree-lined piazza with shops, restaurants, bars, and commercial buildings with retail space on the edge of the City.

Principal Tower offers one, two, and three-bedroom units, plus a single duplex penthouse. Most of the units are dual aspect design and have a balcony with spectacular views of London.

The tower has been designed to target the 'Code for Sustainable Homes Level 4' and has a combined heat and power plant, roof-mounted photovoltaic panels, and greywater harvesting.

The Lobby


Shoreditch deserves the legendary status it has acquired over the past decade having transformed from being gritty to London’s most creative area and tech hub. Bursting with boutique shops, restaurants, and bars, all vying to be quirkier than their neighbours, from Michelin star restaurants to coffee shops, you’d be hard pushed not to find somewhere to take your fancy here.

In recent years the Shoreditch skyline has changed with iconic new build developments towering over the mix of traditional property from ex-local authority apartments to pockets of Victorian and Georgian terraces, with a smattering of warehouse and loft conversions in between.

Moments from the city, with excellent transport links to the rest of the capital and beyond, the quarter that never sleeps is the ultimate habitat for creatives and city slickers alike. 


  • On site gymnasium and spa
  • Residents' bar
  • Lap top and screening room
  • Twenty-four-hour concierge service
  • Secure bicycle storage
  • Parking – subject to contract


London Borough of Hackney

Leasehold 987 years

Transport links:

  • Liverpool Street: underground, national rail
  • Old Street Station: underground
  • Moorgate Station: underground, national rail
  • Bank Station: underground, DLR


Principal Place
London EC2A 2BA

For further information about prices, availability and the current sales and rental value of apartments in Principal Tower, contact our Shoreditch team on +44 (0) 20 3137 1445 or email

*DISCLAIMER -  Information on this page is for guidance only and remains subject to change.

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