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smells help sell

Published: 11/11/2022


Selling a property is a multi-faceted process that requires attention to detail. One aspect that often goes overlooked is the power of scent. Research has shown that scent substantially impacts a person's emotions, memories, and behaviour. So, it's crucial to ensure that your property's aroma is an asset, not a hindrance when it comes to selling your property.

When prospective buyers step inside your home, they'll first notice the smell. A pleasant aroma will immediately create a positive first impression and enhance their overall experience. On the other hand, a bad smell can instantly turn them off and leave a lasting negative impact.

Not only does a good scent create a positive atmosphere, but it can also evoke memories and emotions associated with the aroma. For instance, the smell of freshly baked cookies or a warm cup of coffee can trigger feelings of comfort, warmth, and home. This emotional connection to your property can increase the likelihood of a sale.

It's essential to remember that everyone's sense of smell is unique, so what smells pleasant to one person might not be the case for another. That's why it's crucial to choose universally appealing scents, such as citrus, herbs, vanilla, green tea, pine, and cedar. These scents have been proven to positively impact the mind and body and create a calm, inviting atmosphere.

To make the most of scent, consider incorporating it into your property through various mediums such as candles, reed diffusers, simmer pots, deodorising disks, potpourri, or oil plug-ins. But remember, "less is more" when using scent to sell your property. Too much fragrance can be overwhelming and detract from the property's features.

In conclusion, the power of scent should not be underestimated when it comes to selling a property. A positive aroma can create a lasting impression, evoke emotions, and increase the chances of a successful sale. So, make sure your property's scent is working in your favour.

If you would like us to value your propertycall Circa London Sales & 
Lettings in central London for a free no obligation valuation.
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