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7 things to look for when choosing your London estate agent

Published: 19/06/2022

Before the birth of the internet, there was only one option to sell your property: a traditional estate agent. If you were looking for a London estate agent for example, you would look for their phone number in the Yellow pages or wander around the area and visit their offices.

Today there are other options available to vendors; using an online-only agent, for example, or marketing the property yourself. Both look like they may offer a saving on fees. However, there's a vast difference between cost and value.

We recommend getting a property valuation expert to come to your property and give you a free no, obligation market appraisal, along with one or two other agents so you can compare them what they have to say.

This is what we suggest you look for when deciding which estate agents you should instruct to market what is, more often than not, your biggest asset:

  • What is their track record for selling similar properties to yours? Ask for historical evidence of properties they've sold and for what price.
  • Read the client reviews, especially those on Google. A reputable agent will have clients who will positively review them but remember that the odd bad review qualifies the good ones.
  • You'll be closely working with the agent you appoint, so there's important that you have good chemistry and that you like and trust them. 
  • Remember the saying, 'If you pay peanuts, you get monkeys? It's never been more accurate than in the world of estate agents. The agents who offer very low or even 0% fees are often desperate for instructions. Agents work on commission, so they need to feel your property is worthwhile for them to work hard and achieve a successful sale. An online agency will charge an upfront fee whether they sell the property or not, so you may ask, where is their incentive to sell?
  • Find out where they advertise and market their properties? Buyers begin their property search on the internet using the leading portals such as Rightmove or Zoopla. Ask what platforms they use and how they make your property stand out from the crowd.
  • Take a look at how they are presenting properties. Are the photos of good quality, and are the descriptions well written?
  • Ask about the length of their standard contract. Three months is usual. Longer can suggest they are not confident of being able to sell within a reasonable time frame.

If you have any property-related questions, please contact the Circa London sales team – they'd love to help you.

Call us on 020 3137 7877 
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