Circa London Guide on Unlocking the Hidden Potential: Selling Your Home Off Market

Published: 20/11/2024

Selling Off-Market: What It Means and Is It Right for You?

When selling your central London property, you may have come across the concept of selling off-market. But what does this mean, and is it the right strategy for you? This guide will explain the off-market selling process, its benefits, and whether it's the best option for your property sale.

What Is an Off-Market Property Sale?

An off-market property sale means selling your property without public advertising on property portals like Rightmoveor Zoopla. Instead, estate agents market the property discreetly to select buyers, making it a more private and exclusive way to sell.

Sellers choose off-market sales for various reasons, including privacy, speed, and targeting serious buyers. In a competitive market, this approach can attract buyers who are already registered with estate agents and actively searching for properties.

How Do Buyers Find Off-Market Properties?

Buyers typically register with local estate agents, ensuring they are notified of exclusive off-market listings before they reach the general public. Some may also express interest in similar properties online, prompting estate agents to match them with suitable off-market opportunities.

Instead of using traditional marketing, estate agents directly contact potential buyers, sometimes even before professional photos and floorplans are created, offering a faster and more streamlined process.

Why Do Estate Agents Sell Off-Market?

Off-market sales can benefit both sellers and estate agents. Some agents may already have a list of motivated buyers who previously missed out on similar properties. Instead of launching a full-scale marketing campaign, they arrange private viewings, reducing competition and time on the market.

Is Selling Off-Market the Best Option?

The suitability of an off-market sale depends on your property type, market conditions, and personal preferences. While off-market selling offers discretion and exclusivity, it may limit your property's exposure compared to an open-market sale.

London's dynamic property market varies by location and demand, so consulting an experienced estate agent is crucial in determining the best strategy.
Off-Market vs. Private Sales

It's important to distinguish off-market sales from private property sales. A private sale occurs without an estate agent, where the buyer and seller negotiate directly. This method is rare and typically happens in unique circumstances.

How Does an Off-Market Sale Work?

The process of selling off-market is similar to a traditional sale, with a few key differences:

  • Sellers must still provide legal documents and sign an estate agency contract.
  • A valid Energy Performance Certificate (EPC) is required.
  • The negotiation and conveyancing stages remain unchanged.
Is It Easier to Sell Off-Market?

Well-priced properties sell quickly, whether on or off-market. However, off-market sales can simplify the process by focusing on pre-qualified buyers, reducing the time spent on marketing and viewings.

Selling Off-Market with Circa London Sales & Lettings

If you're considering selling off-market, Circa London's expert estate agents can guide you through the process. Contact our sales team today to explore your options.





Disclaimer: This information is for guidance purposes only.


0203 137 7877 info@circalondon.com
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