Are you sure you want to delete your account?
You have indicated you do not agree to our terms of use, do you wish to delete your account?
Why not sign up?

You will also be registered for the agent to contact you via other means you provide, with information relevant to your property search.

There was an error creating your account, please try again. If the problem persists, please contact us and we will investigate.
Password does not match
How would you like to be contacted?

Making an offer - the etiquette

Published: 10/08/2021

Putting a successful offer on the table isn't as simple as you may think. Often, buyers believe it's just a matter of putting forward a figure and that's all that's required. But, it's more complex than that. The vendor and agent will be looking for nuances of behaviour, both positive and negative. Buyers try different approaches and some tactics are more successful than others. So, whether you're a first time buyer, it's been a long time, or you just want to give yourself a chance of securing your dream home, here are some tips on how to approach it:

1.  Many people view making an offer as a battle between themsleves and the vendor. This 'us vs. them' approach will almost certainly set the wrong tone and you'll get off on the wrong footing. Seek the common ground so that things work for you both as success will come from finding ways to work with each other.

2. Naturally the vendor wants to achieve the best price for the property as do the agent. However, the best buyer is not always the one with the highest offer as so much more comes into play. Therefore, concentrate on your positives as a buyer and, critically, how that aligns with the vendor's situation i.e. do they need to move quickly or can they take their time; how flexible can you be with this? It's all about how well matched you both are and it's this the agent will be looking for, not the highest figure.

3. When looking to open with a low offer, listing a whole load of negatives about the property to justify the opening figure is a risky tactic. A good agent will not be thinking, 'oh yes, that makes sense,' or, 'I can see why we'd need to take off money for that.' Instead, concerns will be mounting about how committed you are as a buyer. What they will be thinking is, 'this doesn't seem like the right property then,' and, 'are these buyers committed, and is there a risk of them pulling out, causing the vendor problems later down the line?' Your passion and commitment to the property speak volumes. If there are any doubts, then any offer, cheeky or not, will not be received favourably.

4. An agent must put forward your offer in the best possible light so they'll need information about you to put your offer into context. Therefore, it is out of necessity that agents ask questions about your current buying position, financial situation, etc. The more open you are in this process, the better. Being elusive or defensive will again create doubts around the validity of the offer and you as the buyer. 

5. A reputable agent will ask to see evidence to support your offer. If you require a mortgage, then they'll need to see your mortgage agreement in principle. If it's a complete cash purchase, proof of funds need to be submitted. Unfortunately, neither an agent nor the vendor can take the buyer's word for it, so documentation needs to be ready and shared.

6.  It's a question asked a lot, but an agent cannot disclose other offers. They can guide, but can't say how much. Sorry, but on the flip side, you know your offer will never be disclosed.

7. The more upfront a buyer is the better. 'Honesty is always the best policy' and sets the right tone for future relationships and dealings. Avoid embellishing your position or try and hide essential facts. You may have offered something else and are looking to switch, or you may have an offer on yours, but you haven't yet accepted it, so aren't technically under offer? Let the agent know - a good agent will discover these things, and when they do, it will work against you.

8. Now, we know this won't come naturally to many would-be purchasers but the agent is there to help you too. Yes, the vendor is the client, but the agent is looking for the perfect buyer, and that could be you. Agents should always offer honest and practical advice to assist in making an offer. Don't be afraid to ask questions and listen to what they have to say.

9. The Guide Price is there to indicate what the vendor is looking for and where your offer needs to be for it to succeed. An offer under the guide price, will almost always be unsuccessful. And, as with any low offer, you may run the risk of offending the vendor and starting off the relationship procariously. If your offer is under the guide price, get as close to it as possible and maybe open with your 'best and final'. Or, if you've seen a property with a guide price that's over your reach, then speak with the agent and see if an offer at your level would be entertained before viewing. That way you know where you stand from the outset.

10.  And last but not least - It seems obvious but be nice and treat the agent with respect. You need the agent to be on your side, and you'll get far more out of them if you behave in the right way. It's all about setting the right tone for the relationship with all parties involved in the process, including the agent.

If you need help or advice on finding and securing your next home, then give the Sales team a call on 020 3137 7877 or email