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Guide to filming virtual property tours

Published: 16/04/2020

Video tours are an important and necessary tool when marketing a property for sale or for rent as they give potential buyers and tenants a good feel for the layout, size, and flow of the property.

It is possible to create an amateur video with either a cell phone camera or a digital recorder. However, it is important to show the potential client a blank canvas – a place where they can picture their own style and put their personal items.

Buyers and potential tenants spend more than two-thirds of their time online when searching for property. By providing them with more information than ever, they are better equipped to make an informed decision especially when they are unable to have a physical viewing.

Anybody of any skill level can create virtual tours.  

Tips on how to film a virtual tour

  • Smooth navigation that makes it easy to move to different rooms and pan 360 degrees 
  • Open all interior doors to avoid interruptions in your room-to-room navigation
  • Turn on all the lights 
  • Open the blinds/curtains
  • Make sure the camera is filming landscape
  • Use a gimbal
  • Try not to see your reflection in mirrors
  • Take your shoes off 
  • Style the property and hide unnecessary items that you don’t want to be shown in the tour 
  • Give the property a clean and polish
  • Take each capture from the best vantage point to show the room in its entirety  
  • Hug the walls when filming
  • Highlight the property's best features, including unique amenities and outdoor spaces
  • Take clear and high-definition pictures
  • Make sure it is compatible with all kinds of devices — desktop and mobile
  • Ensure all children and pets are out of the property
  • Wipe the camera lens for the clearest picture
  • Reshoot any areas where the camera isn’t steady or transitions between rooms appear choppy
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